Senior lecturer at the Department of Marketing, Faculty of Management, University of Lodz with over 15 years of experience in teaching and training. Specialises in modern marketing communication media and tools (including on-line marketing communication, social media, content marketing, product placement etc.). Other areas of interest include didactic mission of universities and students’ professional skills development. Since 2000 Bartłomiej Kurzyk runs marketing students organisation “MarkeTEAM”, that presented students with numerous opportunities of practical experiences, projects and real-life business cooperation. Since 2016, Director of Didactics Development Centre at Faculty of Management, University of Lodz - responsible for perfecting teaching skills and introducing on-line and blended programs within the Faculty.